HERO Accomplishments

• Adopted by the United States Navy Fleet Forces Command
• Endorsed by the National Lieutenant Governor's Association
• Received the prestigious Public Service Award by the National Highway Traffic Safety Administration (NHTSA)
• Elliott’s named the recipients of the prestigious 2004 Citizen Activist Award by the National Commission Against Drunk Driving (NCADD)
• New Jersey, Delaware, Virginia and New York adopt the HERO Campaign as their designated driver brand
• Adopted and promoted by the following professional sports teams: the Philadelphia Phillies, New York Giants and Jets, New England Patriots and Tampa Bay Rays
• John’s Law adopted in New Jersey. Police impound cars of those charged with DUI for up to 12 hours. Issue responsibility warnings to those who take custody of intoxicated drivers
• Because of John’s Law, 30,000 cars of DUI suspects are impounded in a year in New Jersey alone and police call it one of the most effective DUI deterrent laws in effect today
• Federal John’s Law legislation was signed by President Bush as part of the 2005 Transportation Act. It provides $120 million in federal highway safety funds to impound vehicles driven by dui suspects
• HERO message promoted at select Live Nation Concert venues and Nascar events
• Active HERO Campaign participation at many colleges and universities across the nation including the Naval Academy, Monmouth University, Drexel University, University of Delaware, University of Maryland, Temple University and more
• Awareness advertising including PSA commercials that have aired and billboards that have been posted from Massachusetts to New Jersey, Virginia to Texas and from Arizona to Washington State
• Participating bars and taverns have noticed an increase in the number of cars parked in their lots overnight, suggesting that patrons get safe rides home and retrieve their cars the next day