HERO Campaign at "Celebration of the Suds"
The HERO Campaign spreads the message of designated driving at the 2006 "Celebration of the Suds Atlantic City Beer Festival"

HERO Campaign on NJ Turnpike Billboards
The HERO Campaign and its lifesaving message is now on display on two billboards at high profile locations on the New Jersey Turnpike near Newark Airport.

Phillies Adopt HERO Campaign® to Prevent Drunk Driving In Memory of Navy Officer.
The Philadelphia Phillies celebrate the launch of the HERO Campaign at Citizen's Bank Park. (left to right) HERO Campaign founder Bill Elliott, former Phillies pitcher Dickie Noles, the Philly Phanatic, and Phillies General Manager Ed Wade.
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Wawa, Inc. Sells 10,000+ "Be a HERO" Wristbands to Support Drunk Driving Prevention

Participating Wawa stores from Ocean to Cape May Counties united over this past Memorial Day Weekend to donate over $10,000 to the HERO Campaign for Designated Drivers® through the sale of “Be a HERO” wristbands. Jim Walz (Wawa Director of Store Operations) and John Morey (Area Manager) presented the HERO Campaign on behalf of their General Managers with a check for the proceeds at their regional management meeting June 16th.

Pictured left to right are Bill Elliott, John Morey (Wawa Area Manager) and Jim Walz (Wawa Director of Store Operations).

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William and Muriel Elliott of Egg Harbor Township, N.J. have been named the recipients of the 2004 Citizen Activist Award by the National Commission Against Drunk Driving (NCADD).

The Elliotts were selected for the prestigious award for their work to prevent drunken driving tragedies through the HERO Campaign for Designated Drivers® and the John Elliott Foundation, which they established in memory of their son, Navy Ensign John Elliott. They received the award recently at ceremonies held at the historic Army Navy Club in Washington, D.C.

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Spreading the word on the Garden State Parkway

Toll booth posters now deliver the message of the Hero Campaign to the perfect target audience - New Jersey motorists. Thanks to your continued support, Hero Campaign posters are being seen at toll plazas along all 172 miles of the Garden State Parkway, from Cape May to the New York Thruway.

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Mini-Golf Tournament for Scholarship Fund.

The Hero Campaign’s First John R. Elliott Miniature Golf Tournament was held recently at Olde Masters Golf Center, Delilah Road, Egg Harbor Township. The community event raised $2,500 for the John Elliott Scholarship Program at John’s alma mater Egg Harbor Township High School. John graduated EHT High as President of his class in 1996.

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Govenor McGreevey signs John's Law II on the deck of the USS New Jersey in Camden

Bill and Muriel Elliot at the bill signing on the Battleship New Jersey with Governor James E. McGreevey. (click to view image gallery)

John's Law II, signed by McGreevey in August, goes a step further by giving municipalities the power to enact laws that require authorities to keep a drunk driver in protective custody for eight hours or until the driver's blood-alcohol level drops below .05 percent.

New York Giants and Jets football adopt the Hero Campaign

The New York Giants and Jets football teams have adopted the Hero Campaign for their designated driver program at Meadowlands Stadium in New Jersey. The program is co-ordinated by ARAMARK Food Services.

Off-duty volunteer police officers staff the booths and distribute Hero Campaign materials, including free soft drink vouchers for fans registering to be designated drivers for their friends at the game.

At a news conference in Trenton in January Bill and Muriel Elliott met with U.S. Senator Jon Corzine where he announced the introduction of John's Law legislation in Congress.